The company announced Tuesday it would be changing its iconic logo to one that “that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens,” according to a statement.
Though the Mountain View company’s logo has changed many times before, this update is the most significant change it has made yet. It uses an all-new sans serif font with thicker, more uniform, letters and slightly different colors.
The new custom typeface, which Google has dubbed Product Sans “takes cues from that same schoolbook letter-printing style, but adopts the neutral consistency we’ve all come to expect from a geometric sans serif,” Google writes on its Design blog.
Google showcased the new, flatter, logo in its Google Doodle Tuesday.
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